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February is the shortest, but potentially, one of the sweetest months of the year for travelers and travel professionals. By now, your customers have had some time to recover from their holiday spending hangovers. We're guessing they're poised and ready to capitalize on this month's two best excuses for exciting, last-minute getaways: Valentine's Day and President's Day weekend (note CSA's holiday hours below). And who better than you to pave their way to memorable experiences? And of course, who better than CSA to give them maximum peace of mind while they're away from home?
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Courting GLBT Travelers
CSA's GLBT Brochure: Pride in Protection
Needless to say, where there's widespread travel, there should be extensive travel protection. Gay, lesbian, bisexual and transgender (GLBT) travel is booming throughout the country. The keyword there is "country," since for a long time, their vacation activities were only associated with only a few popular destinations. However, any amount of research (e.g.; Philadelphia's three-year tourism campaign) clearly proves that the GLBT travel dollar is now sought after nationwide, with ever-expanding travel options, opportunites and destinations of choice.
CSA, a member of the International Gay and Lesbian Travel Association (IGLTA), has created a new-look brochure to help engage, educate and persuade your GLBT clients. Rest assured, on the inside, the essential facts and selling points are still in place—including the popular Freestyle or Freestyle Luxe comparision chart.
So, go ahead and get your hands on the new-look GLBT brochure. Simply give us a call at 1-866-999-4018 to place an order and we'll send it out super-fast. Just think: When you order this useful sales tool, and show it to your customers, the chorus becomes louder and the message more clear: "At CSA, providing diverse, accomodating travel protection—it's a way of life." |
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February 2007 Webinars
Monthy Webinar Training: 28 Days To A Better You!
We're here to PUMP YOU UP! Information is knowledge and knowledge is power. Take a moment to sign up for one or all of this month's sessions. Check out the topics:
- CSA's Online Features: Maximizing Future Quoting, E-mail Tools & More
- CSA's Group Go! Plan: Get Up n' Grow—Your Group Business, That Is!
- Travel Partner Orientation: Not Your Average Meet & Greet
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Potent Quotable
The Right Travel Protection—At the Right Place
Where's the next vacation stop for your clients? Chances are, it involves familiar destinations, travelers, and trip criteria. All you'll need to do is give your client an idea of what travel protection might cost. That's when you should feel free to utilize a CSA Potent Quotable—a quote-worthy scenario like this:
SDF, 35, Looking for Love in Mexico
Ms. Valentino, 35, and newly divorced, visits your agency on April 25th with plans to look for love in Mexico this summer. Her ultimate destination is an exclusive, highly rated singles resort she read about in Cosmopolitan magazine. Her departure date is June 15th for 10 days, at a total cost of $1,241.86. She can protect her investment with CSA's Freestyle Plan for only: $53.25.
This readymade, quick reference allows you to let your client know that whenever and wherever they go, CSA's Freestyle or Freestyle Luxe Plans can protect their investment at an affordable price. Each month's edition of CSA Communiqué will serve up a Potent Quotable. Look for them, collect them, and enjoy the convenient access you have to the information your clients need. |
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Why Buy? Sales Tips & Tactics
Use the News! Seize Some Sales Momentum!
"Why should I buy travel protection?" It's a familiar refrain, but a quick look at the headlines often provides the answer(s). For example, how'd you like to have been a traveler, whose arrival at a resort, was delayed or even cancelled by bad weather in Denver around the December holidays? More recently, vacationers passing through the country's midsection and in the Southwest, also shared those same travel nightmares.
When unpredictable circumstances prevail, and make national news, it's a perfect time to highlight CSA's Freestyle or Freestyle Luxe plans
to your clients. Specifically, tell them what makes travel protection so valuable—essential insurance coverages, benefits and 24-hour emergency services that safeguards them and their hard-earned vacation investment. Plus, remind them that amidst unforeseen circumstances, these plans each protect 100% of prepaid non-refundable trip costs in the event of cancellation and 150% in the event of interruption. Or better yet, you can break out a copy of CSA's brochure to help them visualize it for themselves.
Ultimately, you can use the news to your advantage. Our customers, like ourselves, are guilty of thinking that what's on TV or read online or in a newspaper, "can't or won't happen to me." Then suddenly, something like the recently averted British Airways cabin workers strike, reminds us otherwise. By relaying the latest news and illustrating its travel impact, you can be very persuasive. It's just as effective as any colorful anecdote, and you're still providing a gentle, fact-based reminder to clients that the ideal vacation isn't always arrived at easily. Really, can you resist a chance to reinforce an age-old, ice-cold fact: Even the best-planned winter travel can be impacted by the
unexpected. |
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CSA At Your Service
Meet Norvella Barton
Customer Service Representative
Years at CSA: 6 1/2
Most memorable CSA experience: I received a call from a customer on a trip to Italy "just for the girls." Her traveling companion was struck by a bus and received serious head injuries, cracked ribs and a broken leg. She called CSA's 24-Hour Emergency Assistance provider who contacted us with details of the incident. We were quickly able to arrange for special medical transport to a hospital, and later, transportation home to the United States. Throughout the entire incident, we kept in touch with our customer. Her injured friend had even slipped into a coma, so it was definitely "touch-and-go," at times.
The good news is that the injured woman came out of her coma and began recovering. In cases like these, it's nice to know that we're able to help customers in a variety of ways. She was really concerned about her friend. I think one of the best things was that by being available and helpful, we kept her spirits up about ever traveling again. The last time I talked to her, she said that as soon as possible, they were going to take another trip. And yes, they would purchase our travel protection again!
If your clients ever want to know how CSA Travel Protection is there whenever and wherever they need us, simply tell them what Norvella said. |
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Contact
Info
If you have any questions or comments about our plans, contact your dedicated CSA Account Manager at 1-888-470-9123. Or call CSA's Customer Service toll-free at 1-800-873-9855.
Customer Service Representatives are available from:
6:00 a.m. to 9:00 p.m. Monday through Friday Pacific Time
6:00 a.m. to 3:00 p.m. Saturday and Sunday Pacific Time
President's Day hours for Monday, February 19, 2007: 6:00 a.m. to 5:00 p.m. Pacific Time. |
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