DEXFILES: EXPERIENCE

ABOUT DEX
Gerald "Dex" Poindexter is an award-winning journalist, public relations and marketing professional. He has diverse experience and expertise in key business and lifestyle sectors including hospitality/tourism, technology, real estate development, government, popular culture and arts and entertainment.

As a journalist, Dex has written extensively for mainstream and trade publications, and publishing houses including The San Diego Union-Tribune, the National Newspaper Publishers Association, Heritage Media and The Microsoft Network, among others. His ongoing participation as a member of the media gives him a current understanding of electronic and print mediums, and informs his ability to develop targeted public relations plans and strategies. Equally important, it provides active editorial contacts among business and consumer media.

Dex is also a skilled Web content producer and corporate conceptualist. He has been instrumental writing and producing content projects for he Waitt Family Foundation (for Gateway Computers), Advanta Finance, Kyocera, Apollo Printers (a Hewlett-Packard Company) and the U.S. Navy. He has conceived and coordinated corporate nomination packages resulting in local, national and international awards (and visibility) for his clients. These honors range from Arthur Andersen Global Best Practices to Harvard University’s Innovations in American Government Technology.

Dex’s creativity further extends to the broadcast and publishing realms. He is an accomplished copywriter and voice actor whose credits include campaigns for Sheraton Hotels, Alamo Car Rental, Panasonic and Manpower Temporary Services. He has also contributed business profiles to the regional guide San Diego: Perfecting Paradise, and is currently at work on his first collection of short fiction.

Dex earned Bachelor's degrees in Public Communication and Sociology from the American University in Washington, D.C. He holds a certificate in Meeting and Event Planning from San Diego State University.


PROFESSIONAL SUMMARY

MARKETING COMMUNICATIONS CONSULTANT :: 1995 - Present.

Conceive and develop a broad range of marketing communication materials including press releases, media kits, sales and trade show collateral, email blasts, and web content. Plan, implement, and maintain effective internal/external communication strategies. Develop targeted, consistent, brand-focused B2B and consumer messages across multiple mediums. Collaborate seamlessly within client organizations, and with outside contractors.

Clients and Industries Serviced: Contiki Holidays (Travel); Card Express, Inc. (Financial Services); Gray Systems (Government Technology); On Call Employee Staffing and The Eastridge Group (Staffing/Recruitment); and MJE Marketing Services, NextLeft, Inc., Vivimedia, LLC, and Websidestory (Integrated Marketing Agencies).

FREELANCE WRITER / MUSIC CONSULTANT :: 1995 - Present.

Research and write feature-length stories about arts/entertainment, travel, lifestyle trends, technology, multimedia and general business. Interview major celebrities and lifestyle icons. "MixLab" music columnist for the San Diego Union-Tribune since 2000. Recipient of 1998 Society of Professional Journalist Award for Best Online Arts/Entertainment Feature.

Media clients: The San Diego Union-Tribune, SignOn San Diego, San Diego Magazine, Flavorpill Los Angeles, BPM Culture, Magnet, DJ Mixed, SLAMM, Microsoft's San Diego Sidewalk, San Diego Business Journal, San Diego Daily Transcript, and Heritage Media.

Music Clients: FUA Records and Med Musik (Artist Publicity); Candelas Lounge, Visions Restaurant/Lounge, Red Pearl Kitchen, Luna Lounge (DJ Residency/Event Promotion for "MixLab" events); and music consultant for the experimental long-form music video "Bliss," directed by Neil Kendricks.

WEB CONTENT PRODUCER :: NextLeft, Inc. :: January 2001 – August 2001.
Researched, wrote, and edited content for major corporate Web sites including Gateway Computer's Waitt Family Foundation, Kyocera America , Advanta Finance and Apollo Printers. Worked closely with content director and business strategists to balance editorial and business objectives. Managed editorial relationships with client marketing departments and cultivated those ties toward identifying additional revenue opportunities. Supervised outside content writers, proofreaders and vendors. Position in San Diego.

•  Conceptualized and developed high level content features for client Web sites

•  Collaborated with information architects, graphic artists and site builders

•  Responsible for high standards of accuracy, production quality and timeliness

•  Optimized client content for external/internal audiences

•  Developed competitive assessment reports for clients

•  Identified workflow efficiencies in the production cycle

•  Performed additional writing/editing duties in support of business development goals

PUBLIC RELATIONS MGR :: MJE Marketing Services :: October 1995 - June 2000. Managed public relations activities for local and national accounts of this award-winning, full-service marketing agency. Diverse interaction with clients representing technology, financial services, hospitality, entertainment, government, education and real estate industries. Position in San Diego.

•  Achieved feature-level, national publicity for clients at print, broadcast and Internet outlets including Fortune , ComputerWorld , InformationWeek , Bloomberg Radio Network, Black Entertainment Television, American Business Journals, Civic.com, Federal Computer Week , Government Technology , Phoenix magazine and American School Board Journal ; Media placement at all major local print, broadcast and Internet outlets.

•  Clients represented: Xerox/Chrystal Software, Qualcomm, Metabolife International, Novell, Manpower, USWeb, Document Sciences Corp., San Diego Data Processing Corp., ComputerLand, Sheraton Hotels, Invest Learning/Simon & Shuster, Credit Union Alliance of San Diego, North Island Federal Credit Union and Forever Plaid .

•  Assumed role as voice artist, copywriter and producer for more than 25 radio spots

•  Responsible for direct mail creative and event coordination and promotion

•  Developed budgets and performed event coordination for seminars and trade shows

^Top