DEXFILES: EXPERIENCE

ABOUT DEX

Gerald "Dex" Poindexter is an award-winning journalist, public relations and marketing professional with experience in agency and corporate settings. He specializes in key B2B and consumer sectors including travel, hospitality, real estate, publishing, entertainment, and financial and insurance services. 

Dex has recent success in managing campaigns that involved traditional and online media placement, copywriting, email marketing, and social media. These national campaigns for well-regarded hotels, restaurants, and companies, have called upon a diverse set of professional skills to establish brand identity and visibility. Among his clients: CSA Travel Protection, The Pearl Hotel, the Linkery restaurant, and 30th On 30th, a new monthly culinary event in North Park. Key media placements include The New York Times, Bon Appétit magazine and USA Today.

As a journalist, Dex is a recipient of the Society of Professional Journalism award for online feature writing. He has written extensively online and for local, regional and national publications, including The San Diego Union-Tribune and MSN.com, among others. He remains steeped in journalism and social media, which enhances his understanding of electronic and print mediums, and informs his ability to develop targeted public relations plans and strategies. Equally important, it provides active editorial contacts among business and consumer media.

Dex earned Bachelor's degrees in Public Communication and Sociology from the American University in Washington, D.C. He holds a certificate in Meeting and Event Planning from San Diego State University.

^Top