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DEXFILES: EXPERIENCE
Gerald "Dex" Poindexter is an award-winning journalist, public relations
and marketing professional. He has diverse experience and expertise
in key business and lifestyle sectors including hospitality/tourism,
technology, real estate development, government, popular culture
and arts and entertainment.
As a journalist, Dex has written extensively for mainstream and
trade publications, and publishing houses including The San Diego
Union-Tribune, the National Newspaper Publishers Association, Heritage
Media and The Microsoft Network, among others. His ongoing participation
as a member of the media gives him a current understanding of electronic
and print mediums, and informs his ability to develop targeted public
relations plans and strategies. Equally important, it provides active
editorial contacts among business and consumer media.
Dex is also a skilled Web content producer and corporate conceptualist.
He has been instrumental writing and producing content projects
for he Waitt Family Foundation (for Gateway Computers), Advanta
Finance, Kyocera, Apollo Printers (a Hewlett-Packard Company) and
the U.S. Navy. He has conceived and coordinated corporate nomination
packages resulting in local, national and international awards (and
visibility) for his clients. These honors range from Arthur Andersen
Global Best Practices to Harvard University’s Innovations
in American Government Technology.
Dex’s creativity further extends to the broadcast and publishing
realms. He is an accomplished copywriter and voice actor whose credits
include campaigns for Sheraton Hotels, Alamo Car Rental, Panasonic
and Manpower Temporary Services. He has also contributed business
profiles to the regional guide San Diego: Perfecting Paradise,
and is currently at work on his first collection of short fiction.
Dex earned Bachelor's degrees in Public Communication and Sociology
from the American University in Washington, D.C. He holds a certificate
in Meeting and Event Planning from San Diego State University.
MARKETING COMMUNICATIONS
CONSULTANT :: 1995 - Present.
Conceive and develop a broad
range of marketing communication materials including press releases,
media kits, sales and trade show collateral, email blasts, and web
content. Plan, implement, and maintain effective internal/external
communication strategies. Develop targeted, consistent, brand-focused
B2B and consumer messages across multiple mediums. Collaborate seamlessly
within client organizations, and with outside contractors.
Clients and Industries
Serviced: Contiki Holidays (Travel); Card Express, Inc. (Financial
Services); Gray Systems (Government Technology); On Call Employee
Staffing and The Eastridge Group (Staffing/Recruitment); and MJE
Marketing Services, NextLeft, Inc., Vivimedia, LLC, and Websidestory
(Integrated Marketing Agencies).
FREELANCE WRITER
/ MUSIC CONSULTANT :: 1995 - Present.
Research and write feature-length
stories about arts/entertainment, travel, lifestyle trends, technology,
multimedia and general business. Interview major celebrities and
lifestyle icons. "MixLab" music columnist for the San Diego Union-Tribune
since 2000. Recipient of 1998 Society of Professional Journalist
Award for Best Online Arts/Entertainment Feature.
Media clients: The San Diego
Union-Tribune, SignOn San Diego, San Diego Magazine, Flavorpill
Los Angeles, BPM Culture, Magnet, DJ Mixed, SLAMM, Microsoft's San
Diego Sidewalk, San Diego Business Journal, San Diego Daily Transcript,
and Heritage Media.
Music Clients: FUA Records
and Med Musik (Artist Publicity); Candelas Lounge, Visions Restaurant/Lounge,
Red Pearl Kitchen, Luna Lounge (DJ Residency/Event Promotion for
"MixLab" events); and music consultant for the experimental long-form
music video "Bliss," directed by Neil Kendricks.
WEB CONTENT PRODUCER
:: NextLeft, Inc. :: January 2001
August 2001.
Researched, wrote, and edited content for major corporate
Web sites including Gateway Computer's Waitt Family Foundation,
Kyocera America , Advanta Finance and Apollo Printers. Worked closely
with content director and business strategists to balance editorial
and business objectives. Managed editorial relationships with client
marketing departments and cultivated those ties toward identifying
additional revenue opportunities. Supervised outside content writers,
proofreaders and vendors. Position in San Diego.
Conceptualized
and developed high level content features for client Web sites
Collaborated
with information architects, graphic artists and site builders
Responsible
for high standards of accuracy, production quality and timeliness
Optimized
client content for external/internal audiences
Developed
competitive assessment reports for clients
Identified
workflow efficiencies in the production cycle
Performed
additional writing/editing duties in support of business development
goals
PUBLIC RELATIONS MGR :: MJE
Marketing Services :: October 1995 - June 2000. Managed
public relations activities for local and national accounts of this
award-winning, full-service marketing agency. Diverse interaction
with clients representing technology, financial services, hospitality,
entertainment, government, education and real estate industries.
Position in San Diego.
Achieved feature-level,
national publicity for clients at print, broadcast and Internet
outlets including Fortune , ComputerWorld ,
InformationWeek , Bloomberg Radio Network, Black Entertainment
Television, American Business Journals, Civic.com, Federal
Computer Week , Government Technology , Phoenix
magazine and American School Board Journal ; Media
placement at all major local print, broadcast and Internet outlets.
Clients represented:
Xerox/Chrystal Software, Qualcomm, Metabolife International, Novell,
Manpower, USWeb, Document Sciences Corp., San Diego Data Processing
Corp., ComputerLand, Sheraton Hotels, Invest Learning/Simon &
Shuster, Credit Union Alliance of San Diego, North Island Federal
Credit Union and Forever Plaid .
Assumed role
as voice artist, copywriter and producer for more than 25 radio
spots
Responsible
for direct mail creative and event coordination and promotion
Developed
budgets and performed event coordination for seminars and
trade shows
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