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EDITORIAL: MUSIC

Been There, Done
DJ god Paul Oakenfold wanted to try something new -- he fronts his own band


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Some people dislike Paul Oakenfold enough to have made him the centerpiece of an unflattering Internet game: Slap A Superstar DJ.

That’s right, simply point-and-click on a conveniently supplied headshot of the bespectacled one. You’ll then hear a cartoonish “thwack” followed by his facial features distorting from the force of the blow. Literally, before you can say “Three Stooges,” you’ve become an Oakenfold-basher, a Web-enabled Moe to his Curly.

As arguably the world’s most visible disc-spinner, Oakenfold, 39, will forever be linked with the current era of the Superstar DJ – an in-demand, globetrotting, obscenely-paid (his rumored fee: $140,000 for a large festival gig) icon – in the same way Cindy Crawford embodied the early-to mid-‘90s zenith of the supermodel.

Those critical of him revile his fame and fortune, and probably, his straightforward turntable technique. Certainly, he’s no three-deck virtuoso like Carl Cox (ironically, another “Slap” target) or a new breed, X-Ecutioners-type acrobat. However, Oakenfold seemingly gives dance and electronic music fans more reasons to pucker up than sucker punch him in the kisser. At his best, he delivers a solid trance set – beautiful and ballistic, multi-layered and polyrhythmic. Judging from the countless emotional plateaus and climaxes among blissed-out dancers, he merits the superstar tag, even if he finds it curious.

“Superstar DJ? That’s just a media brand,” Oakenfold remarked recently from Miami. “What does it mean and does anyone really care?”


His strained tone reflects his arrival from Brazil hours earlier. It also suggests exhaustion with his own brand. Sure, Oakenfold is the talent behind mix CD sales in the millions and the force that helped transform a sleepy Spanish Island named Ibiza into Party Central. Despite those credentials, he’ll tell you he’s got more to offer – if anyone (friends and foes, alike) are open to listening.

ANOTHER ASPECT
“I’m a bit nervous. Hopefully, they’ll appreciate it and go along with it,” he says before that night’s Miami show.

Instead of the headline performer, Oakenfold sounds more like the humbled, self-professed “little DJ from South London” – the one U2 tapped as the opening act for 1992’s 18-month “Zoo TV” global trek. Back then, he had to win over 30,000-plus U2 fans packing stadiums. Now, he’s headlining his first-ever tour with his own band.

It’s all part of a new career phase corresponding with “Bunkka” the 11-song collection released last July, that Oakenfold feels absolutely had to happen.

“I need to grow as an artist,” he said, emphasizing his desire to forego another mix CD. “There’s not point in that. I’ve done that. ‘Grow, develop and move on.’ I wanted to do something that represented my experiences in the music industry. I’ve been involved in dance music, hip hop, rock…”

“Bunkka” is a slickly-produced (by Oakenfold and longtime collaborator Steve Osborne), cameo-filled album. Lyrically, it offers little personal insight, but musically, it reveals an Oakenfold not everyone knows. The trance and techno anthems for which he’s normally associated are curtailed in favor of songs like the bombastic, rock n’ rap flavored “Get Em Up” featuring Ice Cube and the radio-friendly single “Starry Eyed Surprise” featuring Crazytown’s Shifty Shellshock. Each reflects the boyish, mid-‘80s Oakenfold who was a talent rep signing commercially flavored rap acts Jazzy Jeff & the Fresh Prince and Salt N Pepa to UK album deals.

Would anyone still want to slap him if they knew that he also worked for edgier hip-hop stalwarts Profile and Def Jam? Or that his house and techno label Perfecto is about to celebrate it’s 10th anniversary?

Probably not, but likable sides of Oakenfold turn up on this album – just like he planned.

“I also wanted the album to reflect my growing up listening to songs on the radio. That’s all I listened to as a kid.” Consequently, Euro-fluffy “Southern Sun” and trip hop-ish “Hold Your Hand” are accessible kernels with pop and car commercial potential; “Zoo York,” an instrumental, and “Nixon’s Spirit, a spoken-word trip by gonzo journalist Hunter S. Thompson, stoke Oakenfold’s darker recesses; and “Motion” and “Time of Your Life” featuring Perry Farrell, elicit the dance-rock vibe that Oakenfold and Osborne crafted in the early ‘90s (as producers/remixers for New Order, Happy Mondays and Stone Roses).

“If I was ever going to do my own artist album,” he reflects, “it needed to be truly based on what I was about, while adding another aspect to what I do.”

Now, with the album off and running, comes the challenge that had him stressed in Miami – balancing his DJ and artist persona. In concert, he’ll be diplomatic, spinning a one-hour DJ set, with seven songs from “Bunkka” and one from his score to the film Swordfish (which, sorry Paul, is only memorable for Halle Berry’s poolside adventure).

Onstage, Oakenfold keeps it real, plus adds a strong dose of virtual appeal. He’ll replicate his “Bunkka” studio – keyboards, programming, computer-generated noises, while being joined by guitarist Tim Hutton (Groove Armada) and drummer John Tonks (Tricky). Behind them will be filmed and computer enhanced images of the guest vocalists from the album.

Overall, while possibly still nervous, he’s Oakenfold sounds confident.

“I realize that I’m fortunate. I can turn up with a box of records and DJ. I can turn up with my DJ/production show (console, screen and a movie). Or I can turn up with my band. I’m very lucky to be in this position and it’s something I’ve strived to do. Hopefully, everyone will like it.”

Originally published in The San Diego Union-Tribune, December 19, 2002
Photo Credit: Maverick Records


©2003-2004 Gerald Poindexter. All Rights Reserved.