Marketing

WEB & EMAIL CONTENT
Let’s talk about me for a second. I used to write for a Microsoft-owned website called Sidewalk (now Citysearch.com). That gig helped me win an award for online feature writing from the Society of Professional Journalists. Subsequently, I have been the primary writer or collaborator for several lifestyle sites, including:

The Pearl Hotel (ALL original content) »View Site

Groove 24/7 (ALL original content) »View Site

L.W.P. Group, Inc. (content refresh) »View Site

Contiki Holidays (original content)

Contiki sought a series of snappy and snarky tour introductions (highlighted prior to "Trip Itinery") to motivate purchase behavior

by an 18-35 target audience.

• Aegean Classic »View Sample (PDF)
• Aussie Explorer »View Sample (PDF)
• Beaches and Reefs »View Sample (PDF)
• ADDITIONAL PDFs COMING SOON!

Card Express, Inc. (original content) - COMING SOON!

CSA Travel Protection (Email Newsletters)

View Sample 1 :: View Sample 2 :: View Sample 3 :: View Sample 4

The Pearl Hotel (Email Newsletter) - COMING SOON!

PUBLIC RELATIONS
My publicity efforts have yielded print and online exposure for clients seeking to reach important target audiences.

The Pearl Hotel :: Print Publicity
USA Today :: Hospitality Design :: 944 San Diego :: Riviera Magazine

:: Riviera Interiors :: San Diego Home & Garden :: Serving San Diego

The Linkery :: Print Publicity
Imbibe Magazine

MORE SAMPLES COMING SOON!


MARKETING COLLATERAL
Port of San Diego :: Brochure*
The Port of San Diego required a brochure for its B Street Cruise Ship Terminal. The objective was to highlight physical improvements and to promote the terminal as a home for major cruise lines. Responsibilities: Tagline creation, research and writing.
View Sample 1 :: View Sample 2 :: View Sample 3

San Diego Data Processing Corp. (DPC) :: Annual Report*
DPC, the City of San Diego’s in-house technology arm, distributed its 1999 annual report to key stakeholders -- the mayor, city council, local/regional government agencies, and the international technology community. Responsibilities: Research and writing.

View Sample 1 :: View Sample 2 :: View Sample 3

On Call Employee Solutions :: Sales Kit Materials - COMING SOON!

ADVERTORIAL
ANTHONY’S FISH GROTTO :: RESTAURANTS
Catherine Ghio understood that good ingredients made lasting creations. As a mother of three children, she embodied this idea by blending love, a main ingredient with equal amounts of tenderness and nurturing. »FULL STORY :: »View Article Layout

JEFF SCHWALL :: TIME WARNER
Don’t tell Jeff Schwall that there’s nothing to watch on television. This is a man who has access to Sex and the City and who’s also the kingpin for The Sopranos’ local “operations.” »FULL STORY :: »View Article Layout

LANDMARKS :: SAN DIEGO SPORTS ARENA
The official attendance was 11,692 on November 17, 1966, when the San Diego Gulls of the Western Hockey League won their home opener, four goals to one. That night, beyond the box score, the people of San Diego realized a greater, more enduring sports achievement. »FULL STORY :: »View Article Layout

THOMAS V. WORNHAM :: WELLS FARGO BANK
Thomas V. Wornham is following in the footsteps of banking giants. At the same time, the 19-year Wells Fargo veteran and third-generation San Diego native is successfully forging his own path. »FULL STORY :: »View Article Layout

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*Denotes clients and projects/materials serviced and developed, respectively, in my capacity as Public Relations Manager, and later, as an independent contractor for MJE Marketing Services.

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